Publication date

  • November 13, 2015

Tobii receives order for eye-tracking platforms from MSI

Stockholm – November 13, 2015 – Tobii AB (Nasdaq Stockholm: TOBII) has received the first purchase order from Micro-Star International Co. Ltd (MSI) for its eye-tracking platform Tobii IS3. The platforms are to be used in premium gaming notebooks from MSI. Deliveries are planned to begin at the turn of 2015/2016.

“This order is for integration of eye tracking in a high-end gaming notebook. This means that the initial volume is low, however it’s still an important milestone since it is our first order for integration of Tobii's eye-tracking platforms in laptops. There is exciting potential for Tobii in the market for PC gaming, but it will require time, investments and many more games that support eye tracking before we can reach significant sales volume in this segment”, said Oscar Werner, Business Unit President, Tobii Tech.

The order that was retained by business unit Tobii Tech has no significant impact on net sales of the Tobii Group.

The Taiwanese company MSI is a world-leading manufacturer of gaming notebooks and desktop computers. A letter of intent between MSI and Tobii was disclosed in June of this year. Since then the companies have collaborated on technology integration and marketing to encourage game developers to integrate support for eye tracking in their games.

Tobii discloses this information pursuant to the Swedish Securities Market Act and/or the Swedish Financial Instruments Trading Act. The information was submitted for publication on November 13, 2015, at 3:00 p.m. CET.


About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.

Publication date

  • November 13, 2015

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About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.