Tobii Swoosh

Global leader in eye tracking and pioneer of attention computing

"Tobii is on a mission to improve the world with technology that understands human attention and intent."

Twenty years ago, Tobii pioneered the world’s first plug and play eye tracker. Today we are the global leader in our industry with a mission to better understand the human behaviour and improve lives. We build cutting-edge attention computing solutions with technologies that empower our clients to truly capture human attention and intent.

Tobii Pro Glasses 3 - wearable eye trackers

About Tobii

Tobii is a leading developer, manufacturer and partner on eye tracking and attention computing solutions across various industries worldwide. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. They support thousands of enterprises, including global tech and automotive OEMs, and leading research institutes.

Our business segments

Tobii Pro Spectrum

Products and solutions

Products & Solutions serves B2B customers and consumers with a portfolio of eye tracking solutions, including hardware, software, and services-based attention computing. Application areas include advanced research, actionable insights for different verticals, immersive gaming and optimization of advertising.

Gaming headset


Our Integration segment supports device manufacturers (OEMs) and consumer electronic companies with a wide array of integration products. Our portfolio includes compact integration platforms, USB peripherals and essential services for lasting integrations and innovation support. Our integration solutions are applied in areas such as XR, education, PC integration, healthcare, and assistive medical technology.

Couple in a car - Tobii Autosense


Our Autosense solutions enable a safer, more intuitive, and comfortable in-cabin experience for everyone in the vehicle. Our technology enables automotive OEMs to build for tomorrow, pushing the boundaries of what’s possible, and achieve true in-cabin differentiation. Our solutions include driver monitoring systems, occupant monitoring systems and single camera interior sensing.

Discover more about Tobii

Key facts

Tobii is a global technology company with offices located in Asia, Europe and North America, supported by a global network of resellers.

  • 2001

    Tobii was founded

  • ~700


  • Our global presence

    In 13 countries, headquartered in Stockholm

  • 2015

    Listed on Nasdaq Stockholm (TOBII)

  • Net sales 2023

    SEK 758 M

  • >1,000

    Patents and applications