Category
- Press Release
- Regulatory
February 17, 2016
STOCKHOLM & PARIS — Feb. 17, 2016 — Tobii, the global leader in eye tracking, in partnership with Ubisoft®, the leading creator, publisher and distributor of games, unveiled today entirely new eye-tracking features for the PC version of Tom Clancy’s The Division, launching March 8. The new features, many available for the first time in a major game title, create one of the most immersive gaming experiences ever developed and help redefine multiplayer collaboration.
“Collaboration and teamwork are at the core of Tom Clancy’s The Division. With eye tracking, we’ve been able to enhance communication bandwidth between players, giving them an additional way to signal their intent,” said Stuart White, senior producer at Red Storm Entertainment, a Ubisoft studio. “Tobii’s eye tracking implementation has taken the definition of teamwork in the game to an entirely new level and we can’t wait for gamers to experience the enhanced immersion it provides.”
As the latest highly-anticipated title in the Tom Clancy universe, The Division will be the first game ever released to feature “Enemy Tagging”, a collaborative feature that allows players to simply look at an opponent to highlight them for other allies, making non-verbal communication between players more natural and completely foregoing the need to verbally communicate the enemy’s position.
“Ubisoft is innovating the way we as humans interact with games in The Division and we’re incredibly fortunate to work with their team to develop this new benchmark in gaming,” said Oscar Werner, president of Tobii Tech. “We are still at an early stage in our long-term ambition to create a widespread adaption of eye tracking in games. Integration in a major title like The Division is an important step on this journey.”
Players with a Tobii eye tracker, including the Tobii EyeX, SteelSeries Sentry or MSI GT72 S Tobii will have access to these additional eye-tracking features in The Division:
Recently announced at CES 2016, gamers will also receive a copy of Tom Clancy’s The Division when they purchase the MSI GT72 S Tobii gaming notebook, the world’s first consumer notebook with integrated eye tracking from Tobii.
Additional Information
Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.
February 17, 2016
Head of Investor Relations
+46 (0)708 807173
Head of Communications, Tobii
Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.