Publication date

  • June 22, 2020

Podcast: Christoffer Haas discusses how to successfully measure attention with eye tracking

Podcast dr Christoffer Haas medverkar

Understanding what the consumers see is a first step towards ensuring effective communication. With a special focus on webcam eye tracking Christoffer Haas, Tobii Pro Business Manager, guides us through how to measure attention through different types of eye tracking.

Listen to the Podcast: “Market Researchers Guide to Reality” (in Swedish)


Documentation & media


About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.

Publication date

  • June 22, 2020

    Category

    • Tobii Group
    • News

Investor Relations

Tobii Head of IR

Carolina Strömlid

Head of Investor Relations

PR and Communications

Joel Karlsson - Tobii PR and Communications

Joel Karlsson

Head of Communications, Tobii


Documentation & media


About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.