How to effectively connect with customers in times of crisis

Online behavior is changing with the COVID-19 crisis and our new ‘shelter at home’ lifestyle. With one topic dominating the world, brands can struggle to get their messages across.

In an online study by Tobii Pro Insight, using eye tracking, they explored what factors helped e-commerce platforms, travel brands, and consumer brands succeed in reaching their customers and influencing consumer intent.

One of the take-aways is that consumer perceptions and planned future behaviors are impacted by situation relevant messaging on the web and both content and placement are important factors.

To find out more and read the study, visit: https://campaign.tobiipro.com/crisis-messaging