Publication date

  • July 07, 2020

How to effectively connect with customers in times of crisis

Online behavior is changing with the COVID-19 crisis and our new ‘shelter at home’ lifestyle. With one topic dominating the world, brands can struggle to get their messages across.

In an online study by Tobii Pro Insight, using eye tracking, they explored what factors helped e-commerce platforms, travel brands, and consumer brands succeed in reaching their customers and influencing consumer intent.

One of the take-aways is that consumer perceptions and planned future behaviors are impacted by situation relevant messaging on the web and both content and placement are important factors.

To find out more and read the study, visit: https://campaign.tobiipro.com/crisis-messaging


Documentation & media


About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.

Publication date

  • July 07, 2020

    Category

    • Tobii Group
    • News

Investor Relations

Henrik Mawby IR Relations

Henrik Mawby

Head of Investor Relations

PR and Communications

Joel Karlsson - Tobii PR and Communications

Joel Karlsson

Interim Head of Communications, Tobii


Documentation & media


About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.