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Our mission and values

Our mission and values

Our mission is to improve the world with technology that understands human attention and intent.

Tobii’s role in shaping technology 

Tobii’s role in shaping technology 

We rely on our mission and core values to guide us, ensuring we work toward common goals in all aspects of our business, both now and in the future.

We help make the world a better place by enabling technology to understand human attention and intent. We work toward this goal while striving to be an amazing company. For us, that means being a world-class workplace, a leader in what we do, and a role model for ethics and sustainability. We want our employees, shareholders, customers, suppliers, and fellow human beings to be proud of us.

"Our technology revolutionizes how people interact with technology and pushes the boundaries of science and safety."

Anand Srivatsa, Chief Executive Officer, Tobii

"Our technology revolutionizes how people interact with technology and pushes the boundaries of science and safety."

Our values

We are welcoming, inventive doers

At Tobii, we believe that diversity strengthens us, creativity drives us forward, and action creates impact.
These principles shape how we collaborate, think, and deliver exceptional value to our customers—every day.