NASA webinar with Tobii Pro

Our mission and values

Our mission is to improve the world with technology that understands human attention and intent.

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Tobii’s role in shaping technology 

We rely on our mission and core values to guide us, ensuring we work toward common goals in all aspects of our business, both now and in the future. 

Our sustainability ambition is to use technology as a force for good. We help make the world a better place by enabling technology to understand human attention and intent. We work toward this goal while striving to be an amazing company. For us, that means being a world-class workplace, a leader in what we do, and a role model for ethics and sustainability. We want our employees, shareholders, customers, suppliers, and fellow human beings to be proud of us. 

"The strength of our core technology to revolutionize the way people interact with devices and push the boundaries of science is undeniable."

Anand Srivatsa, Chief Executive Officer, Tobii

Anand Srivatsa  Tobii CEO

Our five core values

Tobii Pro Glasses 3 used to wayfind at Heathrow

Amaze our customers

Happy and successful customers are the key to our own long-term success. We combine a profound understanding of their needs with an ambition to deliver amazing products and services, in every detail.

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Beat yesterday

Challenging goals are in our DNA. To stay in the lead, we are bold and relentless in improving what we do and how we do it, from visionary innovations down to the smallest detail.

Tobii Insight using Tobii Pro Glasses 3 for a study

Succeed together

Success is always a joint effort. We work as one team with a common purpose in a flat, open and informal organization where helping one another is a natural part of life.

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Make it real

We want to create a better reality. We each take responsibility for bringing our ideas to life. We have the freedom and the courage to make decisions. We dig in and do the hard work needed.

Tobii Global employee meeting

Share passion

Our passion and positive energy are contagious. By sharing them, we make our adventure together even more fun, exciting, and meaningful.