Tobii employees
Global leader in eye tracking and pioneer in attention computing

About us

Since our founding in 2001, Tobii has worked to improve the world with technology that understands human attention and intent, or what we call attention computing.

Decoding head and eye movements

Powered by artificial intelligence (AI), machine learning, and computer vision expertise, our solutions decode head and eye movements, gathering key insights into a person’s physical and cognitive status and attention.

Our technologies enable the next leap in human-computer interaction, making groundbreaking innovations a reality.

Tobii Attention computing

Our mission

We improve the world with technology that understands human attention and intent.

Our vision

Tobii’s vision is a world where all technology works in harmony with human behavior.

Tobii Mission/Vison

Our business

Tobii is a global company with offices located in Asia, Europe and North America, supported by a global network of resellers.

  • Founded

    In 2001

  • 800+


  • Revenue

    SEK 776 million (2022)

  • Listed on Nasdaq Stockholm (TOBII)

    Since 2015

  • Our global presence

    Headquarters in Stockholm with
    17 offices around the globe

  • 850+

    Patents and applications

Global presence

Tobii Global offices map EN

Our business segments

Glasses 3 wearable eye tracker front view

Products and solutions

This segment serves our B2B customers and consumers with a portfolio of eye tracking solutions, including hardware, software, and services. Examples of use include products for more immersive PC gaming, optimization of advertising, and research.

Tobii Integration platforms


Serves original equipment manufacturers (OEMs) with an array of integration products, including algorithms, software, hardware components, system designs, and intellectual property (IP) licenses.

Learn more about eye tracking technologies

What is eye tracking

What is eye tracking?

We founded our business on eye tracking — a sensor technology that calculates a person’s gaze and interprets certain facial expressions in real time. Today, we are evolving the technology toward attention computing with sensor fusion and deep learning.

Attention computing

What is attention computing?

We define attention computing as a set of technologies that enable machines and devices to understand people. It is the next generation of HCI that will deliver intuitive communication by decoding sounds, gestures, and movement.

Executive management team

The members of our management team provide a depth of experience that is fundamental to the success of Tobii.

Anand Srivatsa, CEO Tobii wearing Tobii Pro Glasses 3