About us
Since our founding in 2001, Tobii has been dedicated to improving the world with technology that understands human attention and intent. Today we are a global leader in eye tracking and pioneer of attention computing.
Twenty years ago, Tobii pioneered the world’s first plug and play eye tracker. Today we are the global leader in our industry with a mission to better understand the human behaviour and improve lives. We build cutting-edge attention computing solutions with technologies that empower our clients to truly capture human attention and intent.
Who we are
Tobii is a leading developer, manufacturer and partner on eye tracking and attention computing solutions across various industries worldwide. Around 700 passionate Tobiians drive our diverse organization, developing technologies for the next leap in human computer interaction, turning groundbreaking innovations into reality.
What we do
Our technologies fuel digital transformation across scientific research, gaming, extended reality, assistive tech, and automotive interior sensing. Integrated into devices like glasses, headsets, personal computers, gaming accessories, medical equipment and vehicles. They support thousands of enterprises, including global tech and automotive OEMs, and leading research institutes worldwide.
Our footprint
Tobii, headquartered in Stockholm, Sweden, operates in 12 countries across Asia, Europe, and North America. We engage customers directly in key markets and collaborate with resellers in other markets.
Where we add value
Scientific research Scientific research
Consumer research and UX Consumer research and UX
Gaming/XR Gaming/XR
Healthcare and education Healthcare and education
Automotive Automotive
Training and skills assessment Training and skills assessment
Our business segments
Products and solutions
Products & Solutions serves B2B customers and consumers with a portfolio of eye tracking solutions, including hardware, software, and services-based attention computing. Application areas include advanced research, actionable insights for different verticals, immersive gaming and optimization of advertising.
Integrations
Our Integration segment supports device manufacturers (OEMs) and consumer electronic companies with a wide array of integration products. Our portfolio includes compact integration platforms, USB peripherals and essential services for lasting integrations and innovation support. Our integration solutions are applied in areas such as XR, education, PC integration, healthcare, and assistive medical technology.
Autosense
Our Autosense solutions enable a safer, more intuitive, and comfortable in-cabin experience for everyone in the vehicle. Our technology enables automotive OEMs to build for tomorrow, pushing the boundaries of what’s possible, and achieve true in-cabin differentiation. Our solutions include driver monitoring systems, occupant monitoring systems and single camera interior sensing.
Our core technologies
Attention computing is a group of technologies that enable machines and devices to understand people. They interpret what we say, how we move, and what captures our attention. Eye tracking is integral to attention computing, representing one of its key technologies. Powered by artificial intelligence (AI), machine learning, and computer vision expertise, our solutions decode head and eye movements, gathering key insights into a person’s physical and cognitive status and attention.
Learn more about eye tracking technologies
Eye tracking
We founded our business on eye tracking — a sensor technology that calculates a person’s gaze and interprets certain facial expressions in real time. Essentially, the technology decodes eye movements and translates them into insights that can be used in a wide range of applications.
Attention computing
Attention computing technologies collect and process signals generated by motion and visual sensors, including eye tracking, using AI and deep learning to create valuable insights and user value.
Customer stories
Companies and universities around the world use our eye tracking and attention computing products to improve their businesses, build their own innovative products, and enhance their research.
Key facts
Tobii is a global technology company with offices located in Asia, Europe and North America, supported by a global network of resellers.
2001 2001
Tobii was founded
~700 ~700
Tobiians
Our global presence Our global presence
In 13 countries, headquartered in Stockholm
2015 2015
Listed on Nasdaq Stockholm (TOBII)
Net sales 2023 Net sales 2023
SEK 758 M
>1,000 >1,000
Patents and applications
About Tobii
Tobii is a leading developer, manufacturer and partner on eye tracking
and attention computing solutions across various industries worldwide.
Creating tech for a better future, our technologies and solutions apply
to areas such as behavioral studies and research, healthcare, education
and training, gaming, extended reality, automotive, and many more.
They support thousands of enterprises, including global tech and
automotive OEMs, and leading research institutes.