Publication date

  • May 29, 2015

Tobii and MSI signs memorandum of understanding for the development of eye tracking in gaming PCs

STOCKHOLM – May 29, 2015 – Tobii AB (Nasdaq Stockholm: TOBII) and Micro-Star International Co. Ltd. (MSI) have signed a memorandum of understanding for cooperation on integration of Tobii's world-leading eye tracking technology in MSI's gaming notebooks.

The memorandum of understanding describes the framework for cooperation between Tobii and MSI intended to stimulate the development of eye tracking in computer games, as well as to explore the possibility to launch gaming computers with integrated eye tracking to market.

Tobii and MSI have already initiated the collaboration, and the first tangible result is a concept gaming notebook that will be displayed by MSI at the Computex trade show in Taipei on June 2-6.

– We are still in a very early stage in the development of the market for eye tracking in gaming. We expect that it will require much time and investment before we reach volumes in this segment, but in the long term there is an exciting opportunity for Tobii in gaming, said Henrik Eskilsson, CEO of Tobii.

The Taiwanese company MSI is a world-leading manufacturer of gaming notebooks and desktop computers, and has a strong position in computer gaming.

Tobii discloses this information pursuant to the Swedish Securities Market Act and/or the Swedish Financial Instruments Trading Act. The information was submitted for publication on May 29, 2015, at 1:15 p.m. CET.


About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.

Publication date

  • May 29, 2015

Related documents

Investor Relations

Tobii Head of IR

Carolina Strömlid

Head of Investor Relations

PR and Communications

Rasmus Löwenmo Buckhöj  - Head of Communications, Tobii

Rasmus Löwenmo Buckhöj

Head of Communications


About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.