Publication date

  • June 2, 2015

Tobii & MSI form partnership, invite developers to create the next great eye-tracking game

STOCKHOLM & TAIPEI— June 2, 2015 — Tobii Tech, a business unit of Tobii, the leader in eye-tracking, and MSI, a leading gaming notebooks brand, today announced a partnership to accelerate the development of eye-tracking enabled gaming products, commencing with a fully integrated eye-tracking concept notebook. A significant milestone in the adoption of consumer eye-tracking, MSI will showcase the concept gaming notebook at COMPUTEX Taipei, booth #L0617, June 2-6.

Tobii and MSI have reached a memorandum of understanding that describes the framework for cooperation between Tobii and MSI intended to stimulate the development of eye tracking in computer games, as well as to explore the possibility to launch gaming computers with integrated eye tracking to market.

“This concept notebook is only the beginning of our extensive partnership with Tobii - a partnership that will expand beyond hardware products and into the development of eye-tracking content and games,” said Eric Kuo, vice president of MSI. “First-hand, we’ve seen the way eye-tracking creates a richer and more immersive experience and we fully believe it will have a profound impact on the future of gaming.”

Eye-tracking is poised to alter the gaming landscape over the next several years, ushering in a new era of deeper game immersion where the bandwidth between gamer and game is increased and experiences become more realistic. Tobii has identified four key applications, or immersions, in games that will change the way gamers interact and enjoy their games: Infinite Screen (as seen in Assassin’s Creed Rogue), Multidimensional Movement, Response to Eye-Contact and Immersive Graphics and Sound. Read more about the “4 Immersions” on the Tobii EyeX Blog.

The concept notebook is the first of other expected joint projects over the coming months as both companies are committed to the greater proliferation of eye-tracking in consumer’s everyday lives. The partnership also encourages other OEM’s, suppliers and game developers to get involved and contribute to the expansion of the eye-tracking ecosystem. Tobii and MSI invite those interested in creating the next great eye-tracking game to get their Tobii EyeX Dev Kit now at tobii.com/EyeX.

“Our partnership with MSI, following the announcements of the SteelSeries Sentry, Assassin’s Creed Rogue and theHunter: Primal, shows the power of eye-tracking and the strong trajectory it has in gaming,” said Oscar Werner, president of Tobii Tech. “The adoption of eye-tracking in the consumer market is still in its early stages and we are investing in technology, partnerships and the software ecosystem to reach our long-term goal of taking eye-tracking into mainstream computers. This partnership solidifies this trend.”

Additional Information


Documentation & media


About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.

Publication date

  • June 2, 2015

Investor Relations

Tobii Head of IR

Carolina Strömlid

Head of Investor Relations

PR and Communications

Rasmus Löwenmo Buckhöj  - Head of Communications, Tobii

Rasmus Löwenmo Buckhöj

Head of Communications


Documentation & media


About Tobii

Tobii is the global leader in eye tracking and pioneer of attention computing. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.