Executive management team

CEO

Fadi Pharaon is Chief Executive Officer of Tobii as of January 1st, 2026. Fadi brings over 25 years of mobile connectivity and technology experience from Ericsson. During his international tenure there, he held several senior leadership roles, with his latest one being Senior Vice President and Head of Market Area Middle East & Africa, and member of Ericsson’s Group Executive Management Team. Fadi holds an MSc in Computer Science & Teleinformatics from the Royal Institute of Technology in Stockholm, Sweden, and an MBA from the Heriot-Watt University in Edinburgh, Scotland.

Interim Executive Vice President and CFO

Åsa Wirén is interim Chief Financial Officer of Tobii AB since May 2025. She previously held positions as Chief Financial Officer of Scandic Hotels Group AB, Chief Financial Officer of the Bonnier Group AB, and Chief Financial Officer of SkiStar AB. Previously, she was an authorized public accountant and Partner at KPMG. Åsa holds a Bachelor’s in business administration and economics from the University of Uppsala, Sweden.

Other ongoing assignments

Board member of Specialfastigheter Sverige AB and Board member of View Group AS.

Senior Vice President of Products and Solutions

Gunnar Troili is the Senior Vice President of Products and Solutions as of January 2024, after previously being the Senior Vice President of Engineering for eight years. He first joined the company directly after his university studies as Tobii’s first algorithm developer in 2001, when the company was a garage start-up. Throughout his 20 years at Tobii, Gunnar has played a vital role in driving the company to be a global leader, holding different roles within R&D and Algorithm Development. Gunnar holds an MSc in Engineering Physics from the Royal Institute of Technology in Stockholm, Sweden.

Senior Vice President Integrations

Emma Bauer is Senior Vice President of Integrations at Tobii as of January 2024. She was previously the Senior Vice President of Segments and Products. Emma has contributed to Tobii’s business success in several senior positions, such as Vice President of a segment, as well as Vice President of Product Management. Before joining Tobii, Emma held various senior positions at product and consultancy companies related to technology, business- organization, and product development. Emma holds an MSc in Industrial Engineering and Management from the Royal Institute of Technology in Stockholm, Sweden.

Vice President Engineering

Patrick Grundler has been Vice President of Engineering at Tobii since January 2024. He first joined in 2016 and has contributed to Tobii’s success in positions such as Software Manager, Program Director for PC and Remote, as well as Director of Screen-based Solutions. He started his career as a Software Developer in 1998 and has accrued vast experience in developing various solutions. Patrick has worked at companies such as PocketMobile, Entraction/IGT and Appear Networks, and has an MSc in Computer Science from the Royal Institute of Technology in Stockholm, Sweden.

Executive Vice President and General Counsel

Lotta Westerlund joined Tobii as the Executive Vice President and General Counsel in January 2024. Charlotte has previously held various senior leadership positions at Ericsson, where she was most recently the Head of Commercial Legal Affairs. Earlier, she was the Senior Vice President and General Counsel at ST-Ericsson. She started her career as Legal Counsel at the reputable law firm, Vinge. Charlotte holds a Master of Laws from Uppsala University, Sweden.

Senior Vice President Autosense

Adrian Capata has been the Senior Vice President of the Autosense segment since January 2024. He was previously the Senior Vice President at Xperi, leading the company's in-cabin sensing product line for six years. Over his two decades with Xperi, he focused on driving innovation and commercialization of computer vision and edge AI, and has acquired unique experience leading imaging technology development, product management, and technical marketing. Adrian obtained a BSc in Imaging & Artificial Intelligence, and a MSc in biomedical engineering from the Politehnica University of Bucharest, Romania.

Vice President People and Growth

Ulrika joined Tobii as Vice President of People and Growth in 2022. She brings over nine years of experience from Telia Company, where she held various roles including HR Business Partner, HR Manager, and People Partner across sales, marketing, retail, analytics, digital channels, as well as Product management and technology, both in Sweden and internationally. Her most recent position was People Partner for Telia's B2C organization in Sweden. Before her time at Telia, Ulrika served as Office Manager at Mayday, part of the ISS Group, where she was responsible for recruitment and organizational consultancy. She holds a master’s degree in economics from Lund University, specializing in Organization and Management, and has furthered her studies in organizational design and marketing at the University of Ottawa in Canada.